tag:blogger.com,1999:blog-62292453205713190772024-03-19T05:23:59.803+11:00Marketing MattersMarketing Matters is a blog that tells marketing stories from an industry, academic and student's perspective. We confront and debate today’s business trends. Views expressed by the blogs do not necessarily reflect the views of the University of Sydney Business School.Unknownnoreply@blogger.comBlogger478125tag:blogger.com,1999:blog-6229245320571319077.post-86955206327462132992019-01-16T14:03:00.005+11:002019-01-16T14:05:31.445+11:00Content marketing with Ray Welling
Peggy Lau
Current student in the Master of Marketing program at the University of Sydney Business School.
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6229245320571319077.post-15837546136914904082018-12-14T14:16:00.000+11:002019-01-16T14:05:46.779+11:00Tips for working with clients with Colin Farrell
Peggy Lau
Current student in the Master of Marketing program at the University of Sydney Business School.
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6229245320571319077.post-38326296241158441462018-09-14T16:34:00.000+10:002018-09-19T13:03:31.264+10:00Micro Influencer Marketing with Jo Nash Clulow
Peggy Lau
Current student in the Master of Marketing program at the University of Sydney Business School.
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6229245320571319077.post-89679920748536466732018-06-07T14:53:00.000+10:002018-09-26T11:26:29.403+10:00Coca-Cola has launched its first alcoholic drinkCoca-Cola is the most iconic non-alcoholic beverages brand, which included refreshing cola, energy drink and tea, etc. It stayed away from alcoholic for 132 years, and it broken the tradition on 28 May. The company’s first alcoholic drink is Lemon Do, a lemon-flavoured Chu-Hi drink released in Kyushu Japan.
Chu-Hi is a local drink which contains 3% to 8% alcohol. Chu-Hi contains vodka or Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6229245320571319077.post-69524341149664316792018-05-24T11:29:00.000+10:002018-09-26T11:28:21.443+10:00How brands are getting involved in the Royal WeddingThe Royal Wedding of Prince Harry and Meghan Markle has been the hot topic around the world. Even marketers are getting involved in the wedding of the year. Marketing Matters have you covered. Here are some brands that have seized the royal wedding trend.
IKEA
IKEA understands those single ladies’ are feeling heartbroken of the royal wedding. The brand posted a witty social media post Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6229245320571319077.post-23275136949120753362018-05-17T09:38:00.002+10:002018-09-26T11:29:29.760+10:00The Sleep Revolution by Somnium LabUniversity of Sydney Business School students make a revolution to pillow business with the solution to neck pain and optimise sleep. Somnium Lab with the title of champion of the 2017 Student Challenge at Innovation Week has launched a Kickstarter for MuTu Pillow.
A former Bachelor of Commerce and Liberal Studies student Tycho Hugh and biomedical engineering PhD candidate Suri Susilo founded Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6229245320571319077.post-29748295764134179892018-05-10T11:20:00.000+10:002018-09-26T11:29:52.722+10:00In the Age of Digital Content is KingIn the digital age, there’s a saying that goes, ‘Content is King.’ And you know what? It’s not wrong. Besides from social and and online ads, which have both grown by around 70% in the last year, content has also seen a increase in use of 62% and is predicted to only grow in the future.
So besides being a key aspect of digital marketing, having the skills to write content or a blog will Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6229245320571319077.post-73313048673663358262018-05-03T09:11:00.000+10:002018-09-26T11:30:26.421+10:00What the Cambridge Analytica scandal teaches marketers about data privacyWhat
do customers’ needs mean for marketers? Marketers rely on data to target users
with ads. Does that mean your customers want targeted advertising rather than
their privacy? The Cambridge Analytica scandal reveals that data leakage has
become a marketing practice.
Mark Zuckerberg appears before the committees of the US Congress (Image source: The Guardian)
Professor Mark Ritson remindsUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-6229245320571319077.post-64533657637178940612018-04-26T13:44:00.000+10:002018-09-26T11:31:09.376+10:00The Five Step Blog Formula
Masters of Marketing students have now been charged with the running of the Marketing Matters blog. It’s a daunting task for many, but it doesn’t have to be so scary! Writing a blog is easier than you think.
Simply follow these five steps as outlined in this magic formula and you will be on your way to being a seasoned blogger in no time!
Step 1: Know your audience
Before you start Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6229245320571319077.post-64175879178338309222018-04-19T16:22:00.000+10:002018-09-26T11:31:29.144+10:005 Infallible Steps to Self-motivation
Believe me when I
say that procrastination is your worst enemy.
Students in the Master of Marketing program find out pretty soon that with the intensity
of the program, there’s simply no time to waste if you want to balance study,
health, family, social life and work.
To be classified as
a procrastinator, one must master the art of systematically postponing urgent
or less Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6229245320571319077.post-60212084405977094892018-04-11T10:25:00.000+10:002018-09-26T11:32:16.362+10:0010 Key Insights from the 2018 Senior Marketer Monitor ReportIn March, Colmar Brunton, in collaboration with the Australian
Marketing Institute (AMI), presented their findings from their
annual study of Australia's senior marketing professionals. Since 2009, this
study has provided insights into the minds of marketers; enabling a deeper
understanding of the sentiments, priorities, challenges and channels used
today.
The University of
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6229245320571319077.post-91031839182954362192017-12-13T16:15:00.001+11:002018-09-26T11:33:34.562+10:00Christmas Shopping FrenzyWhile confidence about the Christmas shopping season has fallen among many Australian retailers, for online consumers, Monday was the busiest online shopping day of the year. The orders rained in during the hour following lunch; as the peak time to find gifts via a computer screen, according to new eBay research.
I’ve been putting off my Christmas shopping this year, not because I’m selfishUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-6229245320571319077.post-6883719879420568572017-12-04T14:35:00.002+11:002018-09-26T11:34:00.528+10:00The Meghan EffectMove over Kate Middleton. There’s a new royal fashion icon on the block. Since the announcement of Prince Harry’s engagement to American actress, Meghan Markle, fans and royalists have become obsessed with the soon-to-be royal’s wardrobe.
Prince Harry, who is currently fifth in line to the throne, will marry Meghan next spring, making her a duchess. Meghan and Harry had their first Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6229245320571319077.post-60612288876573895192017-11-28T12:32:00.001+11:002018-09-26T11:34:45.002+10:00Is Online Privacy Beyond Our Control?A report conducted by the Digital Rights and Governance Project from the University of Sydney has revealed that Australians are very concerned about their digital privacy, especially when it comes to government and corporate violations. The findings showed that 67 per cent of Australians attempt to protect their privacy online and 61 per cent change settings on social media, but only 38 per cent Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6229245320571319077.post-4346018947953448362017-11-21T16:34:00.002+11:002018-09-26T11:35:13.631+10:00Do You Have Soft Skills To Be In The Workplace Of The Future?As the workforce moves deeper into a the age of automation, why is it so hard to find the right candidates with the right skills? While many graduates have adequate technical skills, a large percentage lack soft skills like innovative and critical thinking, change and stakeholder management, and a drive for results.
As graduation approaches for Master of Marketing students at the Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6229245320571319077.post-30696456191698993672017-11-20T09:11:00.000+11:002018-09-26T11:35:47.617+10:00Australia says, ‘YES!’ to Same-Sex Marriage!I’ve never been so proud to be an Aussie. After a hard slog of heated debates and intense rallying, finally the postal vote survey results have given LGBTI+ Australians the right to same-sex marriage with a majority vote of 61%. As a student in the Master of Marketing Program, my mind automatically wonders, ‘What’s next?’. How will same-sex marriage affect people’s perceptions of brands? What Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6229245320571319077.post-35206404039727499542017-11-14T16:25:00.000+11:002018-09-26T11:37:00.444+10:00Stranger Things: From Content to MerchandisePretty much everyone I’ve talked to is losing their mind for Stranger Things. There’s just something about the nightmare nostalgia that millennials can’t get enough of. Which is why it makes sense that Netflix are following in the footsteps of Disney and Lucasfilm to bless the world with Stranger Things merchandise.
Image Source: Marketing Mag (Topshop)
Netflix is cashing in on the release Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6229245320571319077.post-56333526866236898242017-11-08T15:54:00.003+11:002018-09-26T11:37:33.531+10:00Making a statement at the Melbourne Cup
The Melbourne Cup. It’s the race that stops the nation. Celebrated by Australians both young and old, the Cup is as a big a part of Aussie culture as Vegemite and Pavlova at Christmas. Although it’s come under criticism for many reasons in recent years, it still remains a huge opportunity for big brands and small businesses alike, to tap into the race-time celebrations with marketing and Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6229245320571319077.post-62061798748783723762017-11-03T11:41:00.001+11:002018-09-26T11:38:35.583+10:00A Graduate's View: The Master of Marketing Capstone Project's Role in Transitioning from Study to Work
A Conversation with 2017 Master of Marketing Graduate Chris North
Image: Chris North (left), recent graduate of the Master of Marketing (Beta Gama Sigma) with his father and brother.
The graduations for the recent 2017 Master of Marketing cohort have now ended for another year and it is time catch up with the graduates as they make the next step in their career journey. The Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6229245320571319077.post-51345471273779925572017-10-31T09:08:00.005+11:002018-09-26T11:40:12.122+10:00OTT: When TV and Digital Video Worlds CollideOTT is a bit of a buzzword in entertainment right now and it’s more than just a passing trend. If you’re not sure what it is, ‘Over-the-top’ is a term used for streaming film and TV content without having to subscribe to satellite pay-TV services. Why does it matter? Well, we’ve known for a long time that live TV viewing time dropping steadily over the last few years which is why TV networks likeUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-6229245320571319077.post-31799537477385907032017-10-27T13:52:00.000+11:002018-09-26T11:42:15.877+10:00Finding The Key To Brand Meaningfulness
Source: Brand Meaningfulness, Havas Media, 2017
Millennials expect more from brands than any other generation. If you are a Millennial, it probably doesn’t surprise you that 77% demand useful, interesting or meaningful content from brands that go above and beyond their core product. We know that it’s all about the experience (and cool new things). So why does brand meaningfulness matter?
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6229245320571319077.post-15881653666555388792017-10-25T10:08:00.000+11:002018-09-26T11:56:34.939+10:00What’s All This Buzz About Cause-sumption?As brands are becoming more and more comfortable with supporting causes, the question arises as to when or whether it’s okay for them to get involved or simply stay on the sidelines. The wider trend whereby brands use morality as marketing means that corporate social responsibility (CSR) has now become a mandatory and mainstream practice.
Why you ask? Well it turns out that a whopping 91% ofUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-6229245320571319077.post-10965977254458024122017-10-20T14:32:00.002+11:002018-09-26T11:47:14.128+10:00How To Prepare For Life Post-GraduationUniversity of Sydney graduates have been named the most employable in Australia for the third year running and in the top 5 globally, according to the 2018 QS Graduate Employability Rankings. What is the special ingredient that makes USYD students so special? Is it education, hard work or connections? Or maybe a little bit of everything? MoM looks at how students transition from the classroom to Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6229245320571319077.post-48899854101096207292017-10-16T12:11:00.001+11:002018-09-26T11:48:54.592+10:00Marketing For The Start-UpEveryone knows that innovation starts with an idea. Each year, Incubate brings together staff and students involved with ground breaking discoveries and transformative inventions to celebrate world-changing ideas. If you had a great idea, product or service, would you know what it takes to see it to fruition?
The winners of the University of Sydney’s 2017 Student Challenge, Somnium Lab,Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6229245320571319077.post-75468754270784369662017-10-13T14:38:00.001+11:002018-09-26T11:49:33.633+10:00The Marketing Challenge: Aligning Strategy with Behaviour Drivers
Source: Bain (2016)
The following blog post contains abstracts from an article, ‘The Technological Revolution: The Marketing Challenge’, written by Dr Peter Steidl, founder and Principal of Neurothinking. Dr Steidl is a strategic consultant with a particular interest in neuromarketing who has carried out assignments in 20 countries on five continents. His clients include Fortune Global Unknownnoreply@blogger.com0