Hello everyone! This is the first blog entry for Marketing Matters, the Master of Marketing blog and I’m Erin, your writer. Nice to meet you all!!!
The reason for doing this blog is to create a small collection of current marketing materials around us throughout the Master of Marketing course in 2011-2012. Some entries are about interesting marketing case studies, others about the work we do in class and for assignments and the rest are just bits and pieces from design, technology and marketing. In creating this blog, I wish to help current and new students understand the Masters of Marketing course better, through the eyes of a full-time student.
Marketing Matters is a blog that tells marketing stories from an industry, academic and student's perspective. We confront and debate today’s business trends. Views expressed by the blogs do not necessarily reflect the views of the University of Sydney Business School.
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