Tuesday, 24 June 2014

Master of Marketing Students visit Landor Associates

A few weeks ago, several students from the Master of Marketing course, including myself, were given the opportunity to visit Landor Associates’ Sydney Office, and hear about their unique approach to branding. Putting aside the breath-taking view from their office (as seen above), it was a truly insightful experience, and a great opportunity to ask industry specific questions and gain both an international and local perspective on the branding agency landscape (Landor currently has 21 offices across 16 countries).

Following our initial visit to Landor, we were then asked to participate in a research challenge, for which we would need to come back and present our findings to the Landor team. Splitting into two separate groups, we spent a period of two weeks gathering information and putting together our findings, culminating in an hour-long presentation (each group) for the people at Landor.

Although we can’t share exactly what we worked on, the team at Landor were extremely pleased with what we had presented, and in return provided us with really positive and constructive feedback.

For more information about their agency, and their creative approach to branding, you can visit Landor online.

Salil Kumar
Current student in the Master of Marketing program at the University of Sydney Business School

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