Many people would travel to Singapore — a part of the 28 countries in the initial round of release — and bring multiple phones back to sell back in Indonesia. Because of the effort they have gone through and also the want to gain profit, they would sell the iPhones at a price premium. Prices as high as Rp 25,000,000 (AUD 2520) have been seen on the market and received positively with sticks selling out instantly. This trend happens in Indonesia each year after the release of the new iPhone.
Apple is a “top-of-mind” brand that everyone recognises. They didn’t achieve this overnight and it took endless hours of blood, sweat and tears to become what they are today. Stay persistent and hopefully these 3 factors can help you get that little extra edge to gain brand equity.