Digital marketing is a job for the future

Digital marketing is a fun, creative and fast-moving sector in the marketing industry. It is also an industry that’s climbing up to the top as more and more businesses move to invest more in digital. Areas such as digital advertising are growing even through the economic downturn, and it is expected to continue to grow.

source: www.kinbloggers.com

Would you believe me if we said that one of the most promising careers in the future is digital marketers and market analysts? You better do because it is. Here’s why…

1. Key to effective communication
They will be the key to effective communication in this digital age that we’re living in, accomodating businesses, organisations, even politicians connect with their potential “customers”. They are the ones who also innovate and develop digital communication while changing the way people do business through the insights of big data.

2. Be in-demand
Digital skills gap is set to widen and the job market is bursting at the seams as more brands are putting more focus on digital marketing than ever before. With 150,000 digital jobs predicted by 2020 (by Digital Marketing Institute in Dublin) and not enough digital professionals to fill them gives those studying digital marketing a competitive advantage. Basically you’ll be gearing yourself up for a career where demand exceeds supply which is always a good move if you ask me.

3. The knowledge is new everyday!
Digital marketing is a job where you get to constantly learn as the industry is changing all the time. Everyday is different and challenging so for those who are passionate about the industry, it is a career with excellent long-term prospects.

So if you want to ensure your employability in the future, digital analysis, development and marketing are the top picks!

Stanley Ritz Kurniawan

Current student in the Master of Marketing program at the University of Sydney Business School