This week, we bring you Peter Drinkwater from House of Brand Research. He gave us such an interesting talk on Innovations in Insights. In particular, I was engaged with the ideas he presented surrounding brands and links with culture. Although often overlooked, brands have a place in culture, and many times performance of a brand can be related to how well it fits into a culture. We asked Peter the six questions to get to know him better.
1. What is your favourite thing that you do in a regular day as a marketer?
It has to be tackling the brand and business issues of our clients – there are always interesting and different challenges that pop up each day.
2. Describe your job in 5 words or less:
“Solving brand issues through research”
3. What keeps to motivated?
I guess what keeps me motivated is bringing the voice of the customer to some of Australia’s biggest companies in an impactful way! Also working with a great team of super-smart and “stretchy” researchers.
4. Where do you think you'll be in 10 years?
Hopefully still running House of Brand Research and having more time with my family!
5. If you were an animal, what animal would you be?
A chameleon. I like to think I am adaptable to lots of situations!
6. What is the one book you would recommend everyone to read?
The Hero and the Outlaw: Building extraordinary brands through the power of archetypes
By Margaret Mark and Carol S. Pearson
Current student in the Master of Marketing program at the University of Sydney Business School