Pictured above is the new international terminal, terminal F, at Atlanta Hartsfield-Jackson International Airport (ATL). Here it appears that colour has been used to highlight and reflect traffic flow from the left side to the right side to direct passengers towards security check points after check-in. Light can also be used to emulate a calmer mood throughout the check-in or bag-drop process.
More recently, wayfinding has been finding its way on to our cell phones to make for easier directions and more comprehensible traveling experiences. Subtle cues in signs or on floors already help direct traffic flow, but being able to project three dimensional directions to your phone can one day help improve wayfinding significantly. Companies in Australia already implementing these techniques include Westfield for example. You can test out their wayfinding developments by using directories throughout their shopping centres.
So, no matter where you are, or if you get lost, be it in the airport or shopping centre, which now-a-days are one of the same, you can always look for the signs that show you where to go unless one of the digital kiosks are available or you have the application on your mobile device. Also know that in order to get you where you need to go, business personnel thought very long and hard about the best way to plan their airports, shopping centres, even roads, all for your convenience.
Current student in the Master of Marketing program at the University of Sydney Business School