|(Picture by Elle Liu – Current Student)|
The course took its students on an incredible journey through the ins and outs of the creative process within Advertising – which is of course an integral part of marketing. The creative process in this course consisted of a creative brief and its later execution. We all quickly adopted roles within our groups to be the most effective agencies we could be in solving a communications problem based on market research, strategic planning, media planning, and much more.
We were exposed to real industry processes and even current industry directors. We were also given the tools to analyse and evaluate advertising to see how effective it could be by using the S.C.O.R.E criteria – which stands for Simplicity, Creativity, Originality, Relevance and Ethicality.
If you want to hear more about our experiences, feel free to get in contact with our program coordinators or find us on LinkedIn in the Master of Marketing group. We have many more success stories to share about the effectiveness of this course and the amazing challenges we’ve grown from.
Current student in the Master of Marketing program at the University of Sydney Business School