Tuesday, 28 June 2016

Relationship between Facebook Ads and Companies

Image credit: blog.socioboard.org

Starting off as a just a plain social networking site, Facebook has become something bigger and better. Today, Facebook is used for a range of things including advertisement.  A large number of companies are using Facebook as a platform of advertisement and companies are getting a lot of audience directly from the social networking site. Facebook, thus, has become a platform that companies are getting increasingly hooked to, to increase their online presence and get a loyal customer base.

According to a study by Locowise, 43.28 percent of the 5000 Facebook likes were received due to Facebook advertising. Moreover, it was revealed that the higher the companies tried to advertise on social networks, the higher the audience they got.

The analysis, therefore, revealed that companies are increasingly dependent on social networking websites such as Facebook to increase their customer and fan base.
Moreover, the same study also revealed that 43.28 percent of the companies are actually paying for advertising. This means half of the companies that are using social networks to promote their products pay for network ads. In addition, it is not just about paying for these ads that have become a popular trend but the fact that companies are now dependent on it. 

Looking at the average results of investing in Facebook ads, it was revealed that mid range of the posts was 10.71 percent of the audience. The study also reports that the return companies get when they advertise on social media is said to be higher than any other platform.

Why Pay?
It is important to note that there is always an option for companies to not pay for ads on social media but paying is always better. Paying results in a higher lead generation and increases the companies’ overall reach as opposed to when they do not pay for brand promotion.
The results of this study and general conclusion derived from the statistics reveal the following things:
Social media is an incredibly powerful tool for companies: While previously, social networking sites were just being used for sharing posts and getting in touch with friends and family, they are now being used to promote products and companies are actually willing to spend as much as they possibly can to increase their outreach.
One of the prime sources of advertisement: Social media has also become a prime source of advertisement. While previously, billboards and other tools were used for advertisement, companies now use social media to advertise and they advertise their products well on these websites.
High dependence on social media: Lastly, the final finding and conclusion of this study is that social media is not just a social networking platform but a lot more. Moreover, it is also revealed that companies are not just paying to advertise their products on social media but they are actually dependent on them.

Social media, can therefore, do wonders for a company and these days companies are highly reliant on social media as a platform of advertisement.

What is your experience as marketer, what do you think? 

Alejandro Catalan
Current student in the Master of Marketing program at the University of Sydney Business School

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