Thursday, 15 September 2016

Agency Perspective: 10 Tips to drive value and improve relationships

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The value that marketers bring to businesses and brands is irreplaceable. The marketing team is responsible for creative ideas and helping to build brands. Without them, most businesses and brands find themselves in the middle of nowhere. 
Although it’s the marketers work to build brands or businesses, they need to add more value to themselves and the work they deliver so that they become entirely indispensable to the clients they serve. 

Here are ten authentic tips through which marketers can drive true value:
1. Visit Clients: and this just not means that you only visit them once. But make a habit of doing so every once in a while. Focus on dedicated content campaigns and revisit your clients to address everything that you think that needs to be addressed. This will give your client a greater sense of involvement.
2. Communicate: this is highly essential if you want to get an insight on the inner workings of your client. Try to keep up to date on everything that goes on. Build relationships through communication and you’ll get in all priority conversations that need your attention.

3. Understand Stakeholders: the best value you can give to your client is by understanding them. When your client feels fully understood by you, they feel free to discuss ideas and opportunities with you as compared to other agencies.

4. Ask For How You Can Improve: asking your clients how they think you can improve and add more value allows them to understand your commitment and involvement with their projects. Make sure you know your strengths and weaknesses to have a worthwhile conversation with your clients.

5. Show That You Are Goal Oriented and Work with Goal Oriented People to add to their Plan: when your client knows that you care as much about success and performance as they do, they will trust you more for their projects.

6. Share: and this could involve sharing just about anything you consider to be of value to your client. It could be resources, technologies, good books or anything that might be of interest for them.

7. Always Get Your Team On Board: and do this pronto. Present yourself as a monster with two heads, ready to take on everything. Show your client various perspectives on one matter, brainstorm to bring the best idea forward and show them you’re putting your best efforts. 

8. Give Your Client a Future: your client is really after a future. They are after the confidence that you will make their brands as fresher as possible because they themselves cannot. Show them the bigger idea and then make it happen for them.

9. Give Your Best Ideas: don’t wait for your client to take the lead. If you have a brilliant idea, don’t hesitate to share. Chances are it could be what they’re after.

10. Treat Your Client like You Would Treat Someone You Care for: try and go beyond the traditional. Show your client you’re concerned and you care about them. Connect with them on a personalised level to drive more value and hit home.

Alejandro Catalan
Current student in the Master of Marketing program at the University of Sydney Business School

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