When you market your product through your content, you gain the power to generate niche levels of willingness for purchase, but on a mass scale. Lead generation is stimulated by content. When you personalise content to the user’s interests and behaviour, your content creates a powerful connection and converts more leads into sales qualified leads (SQLs) and marketing qualified leads (MQLs). You can introduce various methods of getting insight on what the customer wants to see in your content. Make sure your content is linked to one or more social media platforms which are very necessary for the right amount of exposure. All you have to do for a better content experience is to keep it simple and familiar. Always try to improve and bring something new to the table, because customers want something fresh and upgraded.
All of these tips will lead your search traffic down an open path to increase the opportunity for conversion.
Current student in the Master of Marketing program at the University of Sydney Business School