|The Iconic ANZAC biscuit.|
While it’s still fresh in our memory…
|Backlash from Woolworths ‘Fresh in Our Memories’ campaign.|
The launch of the Raise a Glass initiative at the Kent Hotel in 2009. Photo: Darren Pateman.
Image courtesy of Canberra Times.
Who could forget the bugle bungle?
Channel Seven was forced to give an on-air apology, after the network accidentally cut to an advertisement during the playing of The Last Post ahead of the Richmond-Melbourne AFL game.
A bugler was 20 seconds into playing The Last Post for the Anzac commemoration, when the network cut to an advertisement for My Kitchen Rules.
|Last year, the Anzac Day bugle tribute at MCG was cut short by ads, leaving viewers at home baffled and outraged. |
Image courtesy: The Age
Besides being ‘one of the most dangerous days of the year for marketers to try to get involved in’, as pointed out by Ben Willee, of Spinach advertising firm, ANZAC day in Australia is a sore topic.
|Poppies adorn a memorial shrine for ANZAC Day services. |
Image courtesy SBS
Current student from the Master of Marketing program at the University of Sydney Business School.