Thursday, 30 August 2012

What’s happening in Innovative Marketing Strategy class?

We are nearing the completion of the unit on Innovative Marketing Strategies. The unit coordinator, Professor Donnel Briley (Chair of the Marketing Discipline), has imparted his truly global interpretation of marketing strategies. Having lived and studied in North America, Europe and Australia, Donnel’s vast cultural experiences are exemplified through the cases studies he presents.

My favorite part of class is when we contrast regionally or culturally dependent marketing strategies versus strategies that have a more universal appeal. There seems to be no ‘one size fits all’ when it comes to marketing strategies as human needs and social boundaries define humor and success from one region to the next.

In this economic climate, marketers can be faced with developing marketing strategies that can be easily adapted to be suitable for varied cultures. Has there been a marketing strategy that has really struck you as universally appealing?

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