Do you think this advertisement is effective in communicating the key message to the target audience of parents?
CREATIVE: Yes – Impact is delivered through many elements: humour, exaggeration and celebrity (Samuel L. Jackson). The message is told to us in an entertaining way and holds the viewers attention as the story/message unfolds.
ORIGINAL: Yes. – A very unique approach for an organisation that is generally regarded as ‘conservative’. Unexpected for this category.
RELEVANT: Yes – This advertisement is relevant to the target audience of parents. Through the use of humour and exaggeration, they have successfully mirrored the behaviour of parents who do not take responsibility for the movies their children watch. They have put the spotlight on the exact behaviour they are aiming to change.
ETHICAL: Yes – Although the ad features strong language, the swear words have been bleeped out and it is contextually “ethical” based on the message being communicated to the target audience of parents.
Overall, I believe this is a very strong and effective advertisement.