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Friday, 25 October 2013

Not-to-be-missed! 'Marketing Innovation in the Digital Age' panel


The Master of Marketing Program is hosting a not-to-be-missed event for Monday 18 November at the Business School’s CBD Campus. Invitations will go out next Tuesday 29 October. 

The event will bring together current students, teachers and alumni of the Program and a number of outstanding marketing industry executives and will feature a panel discussion chaired by Professor Donnel Briley on the subject of “Marketing Innovation in the Digital Age”.  The event will feature two award winning companies to the panel.  They are Komosion and CTD. Komosion will be represented by Managing Director, John O’Neill and Georgie Scott will represent CTD. Georgie is Marketing Manager at CTD and is a Marketing Major from our Business School. 

Associate Professor Terry Beed, the Master of Marketing outreach manager says “This will be another example of the continuing engagement of our program with leaders of the marketing industry. Earlier this year, the Master of hosted Jodie Sangster, CEO of Australian Data Driven Marketing Association (ADMA), James Butcher, Sales and Marketing Director of Microsoft MSN, Mike Read, Director of HR and Culture at Starcom Media Vest and other leading industry figures to events, providing great networking opportunities and feedback about current opportunities in the marketing profession. The 18 November event promises to deliver these benefits and insights to our student group once again, a significant value-add in the Business School’s Master of Marketing experience”.   

Kate Charlton, who also teaches the advanced integrated marketing communications subject in the M Mktg Program, will bring her considerable agency experience to the panel in what promises to be a lively and dynamic session. 

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