Tuesday, 29 October 2013

Movember already!

Can you believe that we are already at the end of October? For some Master of Marketing students, we are at our last two teaching weeks of the degree. A mixture of stress, joy and anticipation fills the air. Along with the warm Sydney weather, November also brings moustaches. Yes that’s right – Moustaches.

Since 2004, The Movember Foundation Charity has been raising awareness for men's health through international and local campaigns. They take a very serious issue, and communicate it in an unexpected, fun and engaging way. Considering their target market, I’d say their communications are spot on! It’s difficult to talk about topics like prostate cancer, but Movember has been changing the way men think about their own health.

This year moustache superstar, actor Nick Offerman is back again to promote Movember. Released last week, the ‘mo-cumentary’ is already gaining traction in the viral sphere. It’s funny, it’s high quality, and it’s for a great cause. Offerman also starred in 2012’s Movember video, one of the top 10 most watched charity videos with 1.9 million views.

In addition to this video there is the MadeMan.com micro site, filled with very manly things. Mainly original content, with a few sponsors here and there, Movember have created a campaign that not only drums up interest, but also adds value.

Although I can’t grow a mo, I’ll be sure to give it a try in the mouth of November. If I’m looking hairier in December I’ll be blaming it on Nick Offerman and his majestic moustache.

Find out more information at www.movember.com

Hongi Luo
Current student in the Master of Marketing program at the University of Sydney Business School

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