Monday, 17 August 2015

My journey to the Master of Marketing

Having just begun my second semester at the University of Sydney Business School, I have started to reflect on my time spent enrolled in the Master of Marketing. Taking my very first class a little over six months ago, I already feel like I have acquired lifetime of learning!

But to really tell this story, I need to start at the beginning. My journey actually began whilst backpacking in Australia in 2003 when I first visited the University of Sydney campus. Although I did not know it for certain at the time, I always thought that one day I would study at this famous and prestigious University. Eleven years later, I was awarded with a Business Leader Postgraduate Scholarship from the Business School, which helped turn that dream into a reality.

Source: Hun Jung Photography
In February of this year I handed in my notice at work, sold my car and moved my life to the other side of the planet. Looking back now, I can see it was the best decision I have ever made. What made the program stand out to me was the opportunity to learn from marketers in industry who are at the next level, and to see how they operate within their organisations. Taking this knowledge, I could then actually implement those skills, tools and insights in my future career as a brand manager.

What attracted me to studying marketing at the University of Sydney Business School is the real life application of theory you learn in the classroom, applied to real businesses. As part of the marketing consultancy project, I am currently working with the youth hostelling association YHA. This has given me a fantastic opportunity to work with a real world company to help add value to their business practices using the frameworks and tools learnt during my studies.

I really enjoy the diversity of my fellow colleagues studying the Master of Marketing. My classmates come from Australia, India, New Zealand, China, Italy, Korea, Germany, Bulgaria, Indonesia and the Maldives to name but a few! With such great diversity, you get really interesting insights into marketing practice in different cultures. My favourite experience on the program so far was breaking the service model of a well-known Australian fast food chain by ordering items that were not on their menu. It was very funny, but also taught me about the importance of service quality in relation to marketing practices.

Source: Hun Jung Photography

The uniqueness of the program is not just the diversity of the cohort, but also the diversity of the curriculum in the program. My first semester consisted of four very distinctive modules, Internal Marketing, Evaluating Marketing Performance, Contemporary Consumer Insights and Marketing in a Global Economy. During the winter break I began my intensive Marketing Consultancy Project module. For the second semester I am enrolled for Decision-Making and Research, Regulatory Environment and Ethics, Integrated Marketing Communications and Innovative Marketing Strategies.

Each module I have studied has helped me to add to my overall understanding of the discipline of Marketing, and added another tool to my growing inventory of knowledge that will help my career continue to flourish.

Robert Brunning
Current student in the Master of Marketing program at the University of Sydney Business School

No comments:

Post a Comment