Tuesday, 17 May 2016

Digital Strategy and How to Measure ROI

Image credit: http://www.xiik.com

It is rare to find a business that improves at a desired pace if it is not making effective use of digital marketing. Digital marketing in the current era of internet and technology is essential for small to large sized businesses. This is why all major organisations hire a full team of digital marketers to ensure that their desired outcome can be achieved. If you are looking for a few tips for digital marketing for your business, then you have come to the right blog. We have taken the liberty of mentioning a few of the notable tips which may help a great deal in this regard. Let’s take a closer look at these tips.

Tips for Digital Marketing:
This list of prominent digital marketing tips includes, but is not confined to the following:
  • Post as much content as you can, as regularly as you can.
  • Don't make a big deal out of your business, rather, keep your content customer-focused.
  • Make sure that you are interacting and communicating with your followers to turn potential customers into returning customers.
  • Try investing in several different digital marketing techniques, don’t just rely on one.
  • Be critical while creating your content.
  • Be creative when creating and marketing content, without stepping out of your budget.
  • Remember that search engine optimization is the pillar of your digital marketing strategy.
  • Use whatever means you can to spread the word and promote what you have to offer.

If you belong to the world of business, you will understand the importance of measuring ROI. Since a number of business owners fail to measure the ROI in an appropriate fashion or face certain complications in this regard, we have taken the liberty of mentioning the tips which will help you measure your ROI.

Tips to Measure ROI:
The list of the prominent business ROI measurement tips includes, but is not confined to the following:
  • Understand that a whole bunch of activities are correlated with producing a positive ROI for your business and failing to focus on any of them will prove detrimental. For instance, if you are focusing purely on creating a social media presence, other elements of your product are going to suffer. Poor performance of your product coupled with only a social media presence means you have given your customers a platform to spread their frustration and nothing else.
  • Don't put your entire energy into garnering likes and clicks, but measure what actually matters. For instance, sentiment analysis, or performance of key indicators.
  • A dashboard that displays metrics is certainly not enough unless you make use of a professional who can interpret the statistics for you in an appropriate fashion
  • Don't forget to translate your data into insights and then implement those insights to your actions
  • Relying entirely on descriptive analytics is not a wise decision

Provided that you are able to apply the above mentioned tips in an appropriate fashion, you will be able to market your content, products, or services skilfully and produce a positive ROI for your business. The above mentioned detail give you insights about measuring your ROI and the factors which may help in the production of a positive ROI for your business. It will take a significant amount of time to apply all of the above mentioned tips, however, considering the benefits, it will be absolutely worth it.


Alejandro Catalan
Current student in the Master of Marketing program at the University of Sydney Business School

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