Friday, 27 May 2016
Marketing Skills – What we need to learn
Most of the small businesses in today’s economic landscape will simply partner with marketing agencies and expect specialised services such as SEO, social media, and user experience. Not only is it up to the marketer to ensure they are up to date with the latest trends, platforms and skills but it is also up to the companies themselves to ensure their employees, both marketing and other department staff are having ongoing training.
At the end of the day, what we need to understand is that companies are telling their recruiters to find marketers with a firm grasp of current technology and internet marketing practices. Meanwhile, marketers who have such skill sets can afford to be very choosy about who they work for. It’s a very hot job market for those who take the time and trouble to go beyond marketing basics and specialise in things like SEO, content marketing and Google Analytics.
Digital-first platforms are the coming thing. A digital thread is the common theme for all companies and recruiters looking to hire the cream of the crop. The new breed of digital marketers will feel comfortable working with the IT department and with sales teams, as well as having the skills necessary to function in the internet-dominated marketing field of today.
Current student in the Master of Marketing program at the University of Sydney Business School
Posted by Sydney_Business at 10:22