To start with (and there’s no surprise here), we are getting older, less religious and there are far more same-sex couples. Our nation has never been so multicultural, and all the latest facts leave hints about how Australia’s population has developed over recent years. Not only in terms of origin, age and gender, but also how where we are headed in the future. This demographic shift leads us to embrace the business opportunities with these evolving market trends.
Let’s take a look how gender is shaping up.
Households are changing.
Age is just a number.
I said ‘Do you speak my language?’, but he just smiled and gave me a Vegemite sandwich.
We’re bringing home the bacon.
Large Cities’ Population Growth
With change, follows opportunity.
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Current student from the Master of Marketing program at the University of Sydney Business School.
Bowie has several years' experience working in FMCG marketing, media and consulting.