Thursday, 24 May 2018

How brands are getting involved in the Royal Wedding

The Royal Wedding of Prince Harry and Meghan Markle has been the hot topic around the world. Even marketers are getting involved in the wedding of the year.  Marketing Matters have you covered. Here are some brands that have seized the royal wedding trend.


IKEA understands those single ladies’ are feeling heartbroken of the royal wedding. The brand posted a witty social media post with their Harry chair, “Don’t worry, Harry is still available”.  This simple post received over 10k reactions, 2.527 shares. IKEA’s spokesperson said the royal wedding has been a hot topic on everyone’s lips. It's an opportunity to mark the date and tell customers know that Harry (Chair) is still available in IKEA.

Source: IKEA

Moreover, IKEA had a post-wedding post to attract more netizens. A leftover wedding cake is in the Pruta plastic storage box with the caption “When you’re stuck with leftover cake from 600 wedding guests.”

Source: IKEA

Marks & Spencer

British retailer Marks & Spencer celebrates the royal wedding by renaming the brand to ‘Markle & Sparkle’ for three days. The brand characters, Percy & Penny Pig, had their wedding ceremony at the Windsor store on the day before the royal wedding as a kickoff.  M&S also changed the logo of the website and social media account; redecorated the store windows.

“As a quintessentially British brand we had to do something special to mark the royal wedding and what better way to welcome Meghan to the family than to ‘marry’ both our names together for the weekend," said Sharry Cramond, M&S marketing director for food & hospitality.

Source: Marks & Spencer

The official unveiling took place at the M&S' Windsor store. Source: Pretty 52

Original article: ‘3 brands that wittily rode the royal wedding wave this weekend ’, posted by Marketing Interactive, 21 May, 2018 

Marks & Spencer is renaming itself to celebrate the royal wedding’, posted by Marketing Interactive, 21 May, 2018 

Written by Peggy Lau
Current student in the Master of Marketing program at the University of Sydney Business School.

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