According to the Australian government’s Job Outlook report (2014-2019), the Advertising and Marketing sector is expected to increase its demand for qualified professionals by over twenty percent. This presents an opportunity for graduates to compete with an advantage for leadership roles in the industry. But in a highly saturated industry, the competition calls for a serious game plan.
The University of Sydney’s Master of Marketing program provides a practical learning experience, in a ‘real business’ context, to equip its graduates with the critical-thinking skills to advance their careers. The high quality professional experience gained gives graduates the differential advantage they need to stand out. But do graduates know how to play on their assets and sell themselves to an employer?
I visited The Careers and Student Experience Lounge in the Abercrombie Business School last week and spoke with an incredible career advisor, Yvonne Coburn, who gave me some great career advice. Yvonne is a Senior Executive with over 25 years of National and International experience in top level Executive Search Assignments and Leadership Consulting across a broad cross section of industries. And lucky for the University of Sydney, she also volunteers to coach students about their career plan.
Here are some of the tips that Yvonne gave me to help me stand out from the crowd.
Create a personal career map.
- What type of role do you want?
- What kind of organisation would you like to work for. Is it a multinational or a startup?
- How fast do you want your career progression to be?
- Who do you know from your network that can give you a referral?
- What skills do you have for the job and which do you need to acquire?
- Do you have, need or want international experience?