Ugg boots were born out of the emergence of Australian surf culture around the same time as Australian cottage industries like Quicksilver (1969), Billabong (1973), and Rip Curl (1969). It started when a couple of jackeroos from Victoria and Western Australia crafted a pair of sheepskin boots with linoleum soles that were used them to keep the feet warm on cold mornings. Ugg boots are about as Australian as French Champagne, yet it’s a Californian-based company, Deckers, who owns the rights to trade as UGG Australia.
The University of Sydney’s Master of Marketing students who have been exploring Australian Consumer Law this semester should understand why this is enough to get any Aussie livid. Especially as the boots were conceived down under and these thieving mongrels are prohibiting anyone else from distributing them.
On their website, the ACCC signals that they have an ongoing interest in intellectual property issues and copyright. The policies are under constant review, with the latest revision Competition and Consumer Act 2010 from the original Copyright Act 1968. They state, ‘’While it is largely accepted that the individual grant of copyright or intellectual property rights will rarely cause competition concerns, the ACCC is aware that there may be instances where intellectual property rights may confer market power”. Does this qualify, I wonder?
UGG belongs to Australia, not Deckers.
UGGs should simply buy uggs.
Stop ripping off our culture, you corporate bullies!
Poor Deckers are whinging about the infringement of their rights.
The individual lawsuit, Deckers Outdoor Corp. v. H&M Hennes and Maurtiz, L.P., 2:17-cv-00103, seeks upwards of $100 million in damages.