Thursday, 21 November 2013

Wrapping up the year with Master of Marketing

I have said it many times, for me one of the great advantages of being a Master of Marketing student is the abundance of networking opportunities and collaborations with marketing practitioners.  Monday’s Master of Marketing event at the University of Sydney Business School CBD campus was another remarkable example of the continuing engagement of our program with the leaders of the Australian marketing industry.  

Despite the heavy rain, it was fantastic catching up with current and prospective students, teachers, alumni of the program, and a number of outstanding marketing industry executives. As well as a great atmosphere to network, value also came from the panel discussion “Marketing Innovation in the Digital Age” facilitated by Professor Donnel Briley.

The panel guests were John O’Nell and Craig Burtenshaw from Komosion, Georgia Scott from CTD and Kate Charlton, industry specialist and a lecturer of the Master of Marketing program. They shared their real business experience and spoke about what is digital marketing and what does it mean to be digital marketer.

Digital being a hot topic at the moment, there was a lot of discussion! Some key points of the lively and dynamic session is summarised by Professor Donnel Briley in the following order:
  • Be strategic – make sure that your use digital activities as a part of your strategic plan, not only for the technology sake
  • Educate your client and customer on digital – it is important to share similar digital experience with all your stakeholders in order to not be misled by them
  • Be transparent – digital marketing is always accompanied by data disclosure, behavioural tracking, online piracy issues, so marketers should ensure that their digital marketing is conducted in the right way
  • Stay constantly updated – in the digital environment things are changing all time, so it is a big challenge for marketers to keep up with the rapid technology development. You have to be truly passionate about what you are doing because engagement online is 24/7.
Although we all have degrees of personal and professional engagement with the digital world, it was incredibly beneficial to listen to the opinions of these professionals.

The cherry on the top of this Master of Marketing event was awarding two current students Adam Kennedy and Seray Korchagin who employed their digital passion throughout the course on various platforms. Prizes were also presented to students who achieved exceptional achievement in the 'Innovative Marketing Strategy' class.

Thanks to the University of Sydney Business School, Program Director Pennie Frow and particularly Associate Professor Terry Beed for hosting the event and allowing us the chance to engage with such an amazing group of people. 

Photos from the event.

Elena Sveshnikova

Current Student in the Master of Marketing program at the University of Sydney Business School

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