Thursday, 12 December 2013

Master of Marketing Receives AMI accreditation

It’s been a big year, not just for us students, but also for our degree. To close finish it all off, the Master of Marketing at the University of Sydney Business School has received accreditation from the Australian Marketing Institute. The highly respected industry body has 7300 members nationwide, and the Master of Marketing will be the second marketing degree to be accredited in Australia.

The accreditation is the outcome of a long process of preparation and has involved a team of staff members of the Marketing Discipline and the Business School. It will add another dimension of quality to this already highly regarded program offered by the University of Sydney Business School.

AMI says the key focus of the accreditation process is on providing educators with industry feedback and assistance with curriculum development to “ensure continued professional relevance for marketing graduates”.

“The quality of each marketing course will ultimately be judged by the ability of its graduates to perform at a high level in a changing and competitive business environment,” the institute says. “This requires a flexibility of approach and a commitment to a lifetime of continuing marketing education.”

The Master of Marketing Program Director in the Business School’s Discipline of Marketing, Associate Professor Pennie Frow, has welcomed the AMI accreditation describing it as “hugely important to our students, faculty and the professional marketing community”.

“It is a recognition that graduates from our Master of Marketing are equipped with the practical skills and knowledge to tackle current business issues,” Associate Professor Frow said. “Accreditation means that employers can be assured our students undertake a program of rigorous applied learning that sets them apart in the job market.”

Congratulations to all the staff and lecturers of the Master of Marketing and the Business School for this prestigious recognition. What a great way to see off the year, and be sure to keep an eye out for more on this accreditation in the new year!

Hongi Luo: Current student in the Master of Marketing program at the University of Sydney Business School.

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