Welcome to all

Last Thursday, the Master of Marketing program at the University of Sydney Business School was proud to welcome close to 30 new students to our community. Dr. Pennie Frow offered orientation sessions prior to the induction ceremony, at which Salil Kumar and I had the pleasure to meet a bunch of new students. Honorary Associate Professor Terry Beed once again executed a phenomenal evening for the program.

We all were also able to welcome guest speakers and industry professionals, Wayne Kingston, Ineke Williams, and Master of Marketing alumnus, Olivia Holtz. All of the speakers told interesting stories about their experiences, but more importantly, projected important forecasts onto the next generation of marketers sitting in the room.

(Photo by Salil Kumar)

The most exciting parts of the guest speaker's information was in regard to the importance of digital technology and the advancement of it. Both Wayne and Ineke felt very strongly about the integration technology and digital services will have with both life and business in general.

Over all, the new students seemed to enjoy the night and we are looking forward to connecting everyone with their new buddies - that way they can get accommodated and introduced more to the program and start connecting with all of their new group and cohort members.

Salil and I also had some time to reflect on the journey we’ve taken since one year ago when we arrived as new students to the program. Now having completed our consulting projects, the road ahead seems more open than ever. We have truly been a part of excellence and learned a lot from our peers, and now, look forward to seeing our friends continue on in the program and the new students thrive as well.

Christine Drpich
Current student in the Master of Marketing program at the University of Sydney Business School