Who is Linda McGregor and what have horse whisperers got to do with achieving brand love?
Understanding the four elements of the craft.
- The Insight Watch
Gathering Qual & Quant info, translating to insight and unpacking to a subconscious level to understand the true triggers to audience behaviour - and hence how to influence it
- The Patient Pause
Counter-intuitively, not rushing to pull the consumer into the decision to choose your brand. Instead giving them time & space to build trust with, and of, your brand.
- The Consistent Offer
Taking a relevant brand offer then consciously & consistently delivering that in a message in the audience’s language. Demo-ing that brand’s 'talk' and 'walk' match.
- The Choosing
The resulting benefit of the other 3 elements of the whispering approach. By talking with the audience, not at them, you build affinity – leading to them choosing to join the brand